These LGBTQ+ and Vegan Brands Are Changing the Game—And Giving Back

Pride is colorful. Pride is fun. Pride is a celebration—but it’s more than just rainbows. While the items below focus on the literal sunshine and rainbows of Pride, we acknowledge that this month is about something far more important than promotional items.

RELATED: 13 Vegan Rainbow Recipes For Your Pride Celebration

There are still people who do not feel safe being who they are, and that’s not okay. So here’s to celebrating Pride—not just until LGBTQ+ individuals are universally accepted, but for years and years to come.

Should you buy from Pride collections?

Branded Pride collections inspire mixed opinions from many people. While some believe that they are an effective way to raise money for queer-focused nonprofits, as well as raise awareness of issues facing the community, others believe it is just another opportunity for brands to jump on the bandwagon and make some more money.

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If you’re not sure whether to buy from a Pride collection, it’s important to look for concrete partnerships and evidence of where the money raised is actually going. For example, if a brand is just selling rainbow-colored merchandise, with no speaking of how this is going to actually benefit queer communities, it might be best to avoid it. Instead, look for brands partnering with or donating to queer-led organizations to ensure your purchase is making an impact. 

Show your pride with these vegan-friendly brands

The brands below are all dedicated to supporting nonprofits and organizations working to support and uplift the LGBTQ+ community this Pride Month.

Pressed Juicery

1 Pressed Juicery

Pressed Juicery wants you to “hydrate with purpose and glow with pride” this June. That’s why it has collaborated with Trixie Mattel on a new Hydration + Dragon Fruit drink especially for Pride. Each purchase will support the Los Angeles LGBT Center, an organization that aims to provide a safe and welcoming space for LGBTQ+ people across Los Angeles. “I appreciate how Pressed approaches wellness, not just physically, but also with their focus on making wellness feel more inclusive and for everyone,” Mattel told OK! Magazine.
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2 So Gay Rosé

So Gay Rosé isn’t offering a Pride collection, but only because it supports the LGBTQ+ community all year round. “A portion of our proceeds are donated to The Trevor Project, an organization that was once a lifeline for us, and continues to be a lifeline for LGBTQ youth around the country,” the company’s website reads. “We also work with local partners in each of the cities where our wine is sold, to give back to LGBTQ organizations in the area.” 
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Equator Coffees

3 Equator Coffees

Last year, Fair Trade and organic coffee brand Equator Coffees offered a Pride Collection, which supported the Los Angeles LGBT Center and the LYRIC Center for LGBTQ+ Youth. This year, the brand is partnering with the organization Side by Side, which, through its Our Space program, helps to provide mental health services to LGBTQ+ youth. Throughout the month of June, it will be donating $1 from each of its pour-over coffees to the organization.
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Bombas

4 Bombas socks and underwear

Wear your Pride on your feet with Bombas’ 2025 Pride Collection. Each pair of vibrant, wool-free rainbow socks—choose from ankle, no-show, calf, and more, as well as underwear options—supports essential clothing donations to organizations supporting people experiencing homelessness, including LGBTQ+ youth. “40 percent of youth experiencing homelessness identify as LGBTQIA+,” Bombas notes on its website. “Every item purchased from this collection [equals] another item donated to Giving Partners supporting LGBTQIA+ and other individuals facing housing insecurity.”
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TomboyX

5 TomboyX

Made with organic cotton, TomboyX’s underwear is sustainably produced, comfortable, and breathable, too. The queer-founded brand, dedicated to empowering the LGBTQ+ community throughout the year, is currently offering a Pride-themed range, featuring soft rainbow bras, trunks, bralettes, and more.
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NYX

6 NYX

Vegan-friendly cosmetics brand NYX has once again partnered up with the Los Angeles LGBT Center to offer allyship training quizzes to its customers. It works like this: you take the quiz, learn how to be a better ally to the queer community, and then you are rewarded with a discount on your next order. The brand isn’t totally vegan, but it has plenty of animal-free formulas to choose from, including foundations, moisturizers, lip creams, and more. This year, NYX is also supporting emerging LGBTQ+ artists with its PrideMix initiative.
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Glow Recipe

7 Glow Recipe

Take care of your skin and show your support for Pride at the same time with Glow Recipe’s Glow Pink Juice Oil-Free Refillable Moisturizer. The vegan-friendly skincare brand has previously supported the It Gets Better Project and Heritage of Pride with its Pride limited-edition products. This year, it has partnered with the Human Rights Campaign, which is the largest LGBTQ+ civil rights organization in the US.
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